Jim Alvarez, CEO of Gesture, formerly known as AuctionsByCellular (ABC), a technology company that helps charities raise more for their causes.


formerly Auctions By Cellular Find out more about the decision to become Gesture

Technology that inspires your donors to act freely on what moves them.

We make giving simple, seamless and enjoyable... even liberating.
It is about more than managing mobile bidding, silent auctions, and events.
It’s about acknowledging how one small gesture can make a huge difference.

Make Hope Happen

Read more to find out about what Gesture has to offer

We combine state of the art technology

Technology Graphic

with Boundless Energy & Experience

Gesture’s nonprofit fundraising technology team Gesture delivers mobile bidding with outstanding customer service

to help organizations enhance
donor relationships
and achieve financial

2,000+ Events 600,000+ Donors 1.6M+ Bids $170M+ Raised

Go ahead, socialize. We’ve got this.

We do the heavy lifting so you can focus on what matters most. Gesture’s reputation for trustworthiness, dedication and true partnership stems from helping our clients succeed.

We manage your mobile bidding, silent auction and donor experience.

Mobile Bidding Services

Mobile Bidding

Automate your auction. Donors can bid from anywhere in the room, or the world.

Integrated Ticketing Platform

Integrated Online Ticket Sales

Avoid repetition. Guests are registered to bid and donate when they buy a ticket.

Check In and Check Out

Fast, Flawless
Check-In & Out

Eliminate lines. Guests can register, pay and pickup with lightening speed.

Direct Text to Donate

Direct Donations

Empower donors to make a big difference with just a click or tap.

Real-Time Event Dashboard


Monitor your fundraising performance with precise reporting.

Consignment Travel Packages for Silent Auctions

Travel Packages

Need great items for your auction? We have you covered.

Make Hope Happen
is more than just a motto.

People want to act on what’s important to them, to contribute to the success of something that matters. But often the business of charity interferes with the experience of giving. Since 2011, we’ve partnered with organizations to capture each helping hand, each friendly smile, and each round of applause by turning inspiration into action.

Meet Our People

1,000+ Organizations have trusted Gesture nationwide

Read What Our Partners Say
Gesture partners with many different nonprofit and charity groups all across the country

Gesture was instrumental to the overwhelming success of our benefit for Ronald McDonald House Charities.

Pic of Courtney McCarthy

Courtney McCarthy

Event Co-Chair, Hinsdale Junior Woman’s Club

From the Gesture Blog

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Auctions By Cellular (ABC) Rebrands Itself Gesture

Oak Brook, IL, May 1, 2015 — To better reflect its long-term vision — including a more comprehensive slate of products and honed articulation of what the emotional impact those products enable — Auctions By Cellular, or ABC, today rebranded itself Gesture. The timing also coincides with the company’s remarkable growth since first launching into... Read More

Upcoming Marketing Conferences that Nonprofit Professionals Should Attend in 2015

January Alliance Management Institute Conference (Jan 4 – 7, Salt Lake City, UT) Nonprofit Governance Symposium (Jan 8 – 10, San Diego, CA) NYSSCPA Annual Nonprofit Conference (Jan 15, New York, NY) Social Good Tech Week (Jan 27 – Feb 1, San Francisco, CA) Nonprofit Resource Center Annual Conference (Jan 28) February Email Evolution Conference... Read More