Gesture’s Brandon Stec collaborated with Winspire’s Ian Lauth to teach the “double up” strategy for live auctions. When you double up on auction items, you not only increase donations, but you also increase audience excitement and involvement.
What is the “double up” strategy? The “double up” strategy requires you to have two identical items, however the second item should be kept as a secret from the audience. After an intense bidding war, you end up selling the first item to the top bidder. You can then offer the second surprise item to the second-highest bidder for the same price and double your revenue on this particular item.
Watch the webinar below to learn the necessary tips and tricks to successfully double up at your next live auction!