Fundraising Tips

We’ve run over 2000 silent auction events. Let us share what we’ve learned with you!

A Simple Gesture: How to Display Silent Auction Items

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A Simple Gesture: Fundraising Tips for Charity Events

How to Display Silent Auction Items

Some would say it is not about how the auction looks, but instead, what items are available to bid on. At Gesture we consider every speck of detail crucial to maximize the opportunity to raise a full potential of donor dollars. It is important to not only package your silent auction items properly, but also to show them off in an aesthetically pleasing way.

Below are some tips from the Gesture team on how to display your silent auction items at your event:

  1. Item Display Sheets: For items not present or that do not have a physical display (i.e. certificates, gift cards, trips), framed item display sheets to keep your guests intrigued.
  2. Tiered Items: If you are at a venue with limited space, create tiers of items so you can still show off all your wonderful items.Auction_photo_A18CEA9522C63
  3. Eye Level: Not only does it help your donors’ posture, but by elevating your items to eye level, you are elevating the quality perception of your auction items. This makes it easier to identify items across a big room as well.
  4. Elegant/Concise Item Descriptions: You don’t need to be a wordsmith to describe auction items in an appealing way, but you do need to take into account different ways to describe simple items without confusing donors.

With these tips in mind, feel free to reach out to your Gesture Account Manager or one of our Account Executives if you are not a current customer to start planning your next event. The Gesture Team is here to help and hopefully this information helps strategize your next silent auction. Email us at partners@gesture.com to speak with an Account Executive.

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A Simple Gesture: How to Drive Donations to your Event Site

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A Simple Gesture: Tips for Fundraising at Charity Events

Have a Facebook business page for your organization? You can easily add a call-to-action button that will help drive people from Facebook to take actions that are important to your business. This is easy to set up and best of all – free!

Follow these easy steps to set it up!

Please note, the Call to Action button is gradually being rolled out and may not be immediately available.

What action is important to your organization?

Make sure you choose the action that will drive customers where you want them to go. The button options include:

  • Screen Shot 2016-02-08 at 7.23.50 PM (1)Book Now
  • Call Now
  • Contact Us
  • Donate Now*
  • Send Message
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

*Available exclusively to non-profit organizations. Give your Facebook followers an easy way to donate to your organization by linking your Facebook Page directly to your event’s Donate Now form.

Want to Choose “Donate Now,” but it doesn’t show up as an option?

Make sure your Page’s category is set as “Non-Profit Organization.” To change the category:

  1. Click About below your Page’s cover photo
  2. Click Page Info in the left column
  3. Hover over the Category section and click Edit
  4. Select “Companies & Organizations” in the first dropdown menu, then select “Non-Profit Organizations” from the second dropdown menu
  5. Click Save Changes.

There is no limit to the number of times you can change the category of your Page.

Content taken from: https://www.facebook.com/help/222732947737668

I’m ready to go – how do I create the call to action button?

  1. Go to your Page’s cover photo and click Create Call to Action. If you’re already using a Call to Action button and wish to replace it with a Donate Now button, you can select Edit Call to Action.
    Screen Shot 2016-02-08 at 7.22.48 PM
  2. Choose your call to action, and enter the URL to which you want to direct your customers (i.e. if your call to action is Donate Now, direct them to your donation page). If you’re a Gesture client, you can find your event/donation link in the Help Center under Getting Started, then Event Link.
  3. Click Create.

Content taken from: https://www.facebook.com/business/help/694386777360892

Now what?

You can track the number of people who have clicked on the button in two ways:

  • Hover over your Page’s Create Call to Action button and then hover over View Insights to see how many clicks it’s received in the past seven days.
  • Go to This week on the right side of your Page and then hover over the box that shows the name of your call to action to see how many people have clicked your call to action that week.

Content taken from: https://www.facebook.com/business/help/841313339254221

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A Simple Gesture: Warming Up Your Donors For The Holidays

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Warming Up Your Donors For The Holidays

A Simple Gesture: Tips for Fundraising at Charity Events

Across the country temperatures are dropping, and with this in mind, it is time to strategize for next year’s giving programs. The end of the year means many things to many people and the holidays bring a special warmth to these months of freezing breezes. Take this chance for one more push for your donors to dig deep into their pockets and support you one more time. Check out these simple tips to help make this end of the year giving even easier on them.

Tips for End of the Year Giving:

  1. Budget Season – After you release that melancholy sigh at the thought of year-end budgets, you should smile bright. This means that extra, tax-deductible cash is available to the right cause at the right time. Make sure all business owners and corporate supporters know you are still looking to raise more money. Send them a reminder about the perks of donating to your organization.
  2. Gift Giving Mode – While your donors are buying gifts for their hair stylist, banker, and aunt’s husband’s nephew’s future wife, they can also support their favorite charity with a gracious donation to cap off a marvelous year. Share the successes from past donations along with future goals, so your donor will keep you in mind as they distribute their holiday bonus.
  3. People Want to Give Around the Holidays – Nothing says giving like the holiday season. Whether it is Santa Claus or their Aunt Petunia, donors ooze the spirit of giving from Thanksgiving all the way through the New Year’s Celebration. Many want to earn brownie points toward this time as well and what is better than giving away some money to a good cause?
  4. Be A Part of the Resolution – Everyone has a New Year’s Resolution. It is common practice nowadays. In the spirit of giving, why not create some buzz by having your own Resolution for your organization. Is it to help more children beat cancer? Maybe it is to provide more books to low income school districts? Whether your mission is big or small or local or national, a resolution is something everyone can get behind and support.

These are a few tips from the Gesture team. After hitting $100 million raised for our charity partners, we are geared up for 2016 with similar strategies and plans already in place. To book your 2016 event with Gesture today, contact us here

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A Simple Gesture: Freaky Friday (Scary Auction Items)

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Freaky Friday (Scary Auction Items)


A Simple Gesture: Tips for Fundraising at Charity Events

Halloween is a terrific time to hold a themed event and with this in mind, the Gesture Team has compiled some Halloween themed auction items. While it may be too late to take advantage of the holiday this year, hopefully these outside-the-box suggestions will help with planning for next year.

Halloween-Inspired Scary Auction Items:

  1. Autographed Movie Poster from one of the classic horror movies
  2. Haunted House Passes
  3. Free Halloween Makeover (include face painting, prosthetics, and dental removal)
  4. Vintage Halloween Decorations
  5. Large Collection of Scary Movies

Happy Halloween!

jackolantern

Contact the Gesture Team to book your next silent auction event. Contact Us

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A Simple Gesture – Unique Charity Event Venues

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Unique Charity Event Venues

A Simple Gesture: Tips for Fundraising at Charity Events

After partnering in over 2,000 charity events, the Gesture Team has seen a variety of interesting, unique and off-the-beaten-path venues.

Most people have been to their fair share of events held at hotels, conference centers or restaurants. To switch things up Gesture has taken note of some incredible and creative spaces. By taking your event to a new location, your organization is creating a lasting memory for guests.

Here are five of our favorite event venues:

  1. Airplane Hangar– See Flight to Luxury. Combine a unique experience with the appeal of an event your guests will not want to miss.
FTL Plane Pic
  1. Cruise Ship– With a captive audience and a high-class feel, a Cruise Ship brings the right atmosphere for higher bids and a fantastic experience.
cruising-ship
  1. Sports Stadium– Sports fans relish in going to the home of their favorite sports team.  Many stadiums have large event spaces built into their club levels. Not only will your guests enjoy your event, but they’ll also have the opportunity to experience an exclusive part of the venue.
Kansas_City_Arrowhead_Stadium
  1. Car Dealership– Instead of looking for that car dealer to sponsor your event, bring the event to the dealership. Use the showroom floor as a platform for your event and let guests check out the latest cars.
RY_Autopia_HiRes_11-932x622
  1. Beach– Sure a beach is messier than these other options, but who wouldn’t want to drop mega dollars with their favorite charity as they take in the ocean or lake air.
true-beach-events

Want to discuss more creative ways to raise more money? Contact us here: Contact Form

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A Simple Gesture: Increase the Bids

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Increase the Bids  

A Simple Gesture: Tips for Fundraising at Charity Events

Over the past four years Gesture has witnessed a high variety of events, which has enabled us to compile best practices. As experts in silent auctions, this month we want to share how simple decisions can increase the number of bids at your event.

The following four tips are suggestions Gesture Team Members share when discussing upcoming events with our charity partners:

  1. The Ticket Matches The Event: Set a ticket price that is appropriate for the setting of the event. A higher ticket price will attract the right kind of bidders for an upscale event, such as, a black-tie gala. Be mindful, you don’t want to get caught with ticket prices that will deter people from becoming potential guests. For example, a hoe down at Bob’s BBQ will have a much lower ticket price than the black-tie gala.
  2. A Leaky Faucet Draws Attention: Leak the “big ticket” items to your donors in advance and allow guests to view the available auction items before the big event. If they see something they want in advance, they will be prepared to bid high and often.
  3. Early Birds Catch The Auction Items: Allow bidding to begin before the event starts. By opening your auction early, bidders can preview items and start bidding. Some guests like to set up an auto-bid which allows them to set it and forget it.
  4. Diversity Creates Equal Opportunities: Be creative! Present a diverse selection of items that will appeal to the different interests of your guests. People love unique items they don’t see at every other fundraising event. (Maybe we will share our list of creative items one day soon…) When packaging these unique items, don’t forget to be diverse in your pricing. Bundle them in a way that will allow for a range of starting prices. Using a percentage of the Fair Market Value allows you to control the price and creates consistency across the different items. Don’t let high starting bids leave money in the room.

To find out more, contact our team: Contact Form

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Kicking off the School Year: How Mobile Bidding Helped the PTA

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Here’s a common story…

Janet and her family were new to the area, so she thought it would help to get involved in her community. So, she joined her son’s high school Parent Teacher Association. Little did she know, she was nominated to the Auction Committee, even though she’d never done a charity event before.

 

When the Auction Committee met for the first time, Janet noticed they were using paper bidding sheets for the silent auction and it was a total mess of information. One of the volunteers had entered the winning bids into an Excel spreadsheet, but no one knew how many bids were made on each item. She knew there had to be a better way. She googled silent auction ideas and found Gesture. Not only did Gesture provide a solution that would solve problems the PTA ran into over the past few years at the Parents’ Dinner, but they also were easy to work with and helpful every step of the way. Their event ended up raising more money from the silent auction than they ever had before!

 

Here are some tips from Janet’s first experience with a mobile silent auction:

1. Have a Variety – Providing a variety of items will appeal to your guests many interests.

2. Create a Buzz – Before your dinner, create a buzz among guests.

3. Keep the Party Going – The more people enjoy their time, the more they will bid. Don’t cut off the silent auction early. Instead keep it open as long as you can.

4. Promote Early – Once you have your website set up, start promoting some of your auction items and the event through social media and email blasts.

Texting--using-cellphone--smartphone-jpg

Janet is just one example of charity partners who have experienced the freedom from switching to a mobile auction platform. The ease of use and flexibility allowed with this technology creates a premium donor experience and maximizes revenue. Be like Janet and contact Gesture today to find out more.

 

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5 WAYS NONPROFITS CAN USE PERISCOPE

periscope

What is Periscope and how to use it?

Just when we thought that the world has exhausted the capacity for different types of social networks, Periscope appeared in March this year.

But what is Periscope?

Quite simply, it is a way of online streaming video over the Internet so that anyone can watch, even to interact with it. Touch the screen up to 500 taps per session, which generates colorful hearts are worn to video. You can also interact by writing questions or comments in the text box.

To become part of this new social media revolution here is all you need to do:

1) Download the free app from the App Store or Google Play for Android

2) Twitter login to your account, then you will be able to see your friends on Twitter, already registered in the Periscope.

3) Click the icon at the bottom of the screen to start the live broadcast. When you are ready to transmit, press the red “Start Broadcast” button and you’re live!

To contact the front camera rear camera, just double-tap the screen. You will see when the comments appear on the screen while broadcast, and you will see how many people are currently watching the live broadcasting.

Periscope

Opportunities and Potential

When posting its first event, the world is filled with possibilities.
This article is for those who are looking for ways to promote its Periscope and increase their visibility.

Live Stream Your Fundraising Event
With Periscope you could easily broadcast your charity event or at least give people a sneak peak of what they are missing. You can stream live any important speeches or fun things that are happening throughout the event. Make sure to use your event # or any other #’s that are appropriate.

Questions & Answers Nonprofits Supporters Have
Added option for commenting from users, and viewing of recorded video comments appear in the right places. There is also a rating system in which users send virtual hearts to transmitting video. You could easily communicate with your beneficiaries or potential donor by providing information regarding new initiative. Based on their reactions a broadcast could be modified.

Event Interviews
Perhaps one of the most exciting and anticipated events of the year is the presentation of the new program or fundraising event you just have started. How great would it be to have a correspondent at your next celebration, benefit, fundraiser or conference that’s in charge of showing viewers around and chatting with honorees and guests? It’s a fantastic way to share these exclusive events with your community.

Crowdsourcing
Need a quick feedback on your new project? Have an idea that you would like feedback on? This is a great way to share and get feedback.

Announcements
Want to share some exciting news? New service you just started or received a grant? Give the audience an idea about what you are working on. If you have highlights from past or future stories, it is possible to do a “strip” with the presentation of them. If not, excited future viewers with a video explaining what will cover in your project or new initiative, but do not overdo it with information.

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Corporate Donation List 2015

Are you looking for donation items for your upcoming fundraising event? Hoping to provide more choices for your silent auction to increase revenue? There are companies all over the world that can donate items for your next fundraising event. From restaurants to airlines, major companies have programs where you can apply to request donation items. Get access to our 2015 Corporate Donation List!

Corporate Donation List 2015

What’s your first & last name? (Required)

Email address? (Required)

What is your zip code? (Required)

What’s your organization? (Required)

Would you like to learn more about Gesture's mobile technology services related to fundraising at events? (Required)

*by saying "Yes", you are consenting to be contacted by a Gesture team member.

If so, Phone Number? (If Yes)

Which Features Would you like to Learn more about?

Corporate-Donation-ListThere are companies all over the world that can donate items for your next fundraising event. From restaurants to airlines, major companies have programs where you can apply to request donation items. When asking for donations, keep in mind most companies need 4-6 weeks to process. We are constantly updating the list and adding new companies. If you know of businesses that donate items, please share below.

AIRLINE

Alaska Airlines http://www.alaskaair.com/content/about-us/social-responsibility/corporate-giving.aspx

JetBlue http://www.jetblue.com/corporate-social-responsibility/

Frontier https://flyfrontier.versaic.com/Login

Hawaiian Airlines https://www.hawaiianairlines.com/employee/pages/giving/index.aspx

SkyWest Airlines http://www.skywest.com/about-skywest-airlines/corporate-giving/charitable-organization-501-c-3/

US AIRWAYS www.usairways.com/en-US/FAQs/corporategiving.html

JETBLUE http://www.jetblue.com/corporate-social-responsibility/

KLM AIRWAYS www.klm.com/csr/en/community/company_community/aircares.html

Southwest Airlines www.southwest.com/donations/

Ultimate Air Shuttle www.ultimateairshuttle.com

United http://www.united.com/web/en-US/content/company/globalcitizenship/community.aspx

GROCERY

ALBERTSONS MARKETS www.albertsons.com/our-company/community-partners/charitable-donations/

City Market https://www.communitygifts.com/Default.aspx?Select-A-Store=Enabled&ReturnTo=%2fDefault.aspx

Foods Co http://bit.ly/Wmimx6

Jewel Osco http://www.jewelosco.com/our-company/in-the-community/

KROGER http://bit.ly/Wmimx6

Marianos http://www.marianos.com/charitabledonations

PUBLIX corporate.publix.com/community/requests

Ralphs http://bit.ly/Wmimx6

Smith’s https://www.communitygifts.com/Default.aspx?Select-A-Store=Enabled&ReturnTo=%2fDefault.aspx

STOP N SHOP https://www.shopnsave.com/about/community.html

SUPERVALU CUB FOODS and FARM FRESH www.supervalu.com/sv-webapp/community/giving.jsp

Trader Joe’s www.traderjoes.com/pdf/trader-joes-donation-guidelines.pdf

Walmart Community Giving http://foundation.walmart.com/

Walmart Local/State/National Grants http://foundation.walmart.com/apply-for-grants/

WHOLE FOODS www.wholefoodsmarket.com/company/community-involvement.php

CLOTHING RETAIL

AMERICAN EAGLE www.ae.com/web/corpResp/community/index.jsp

DICK’S SPORTING GOODS dsgcommunity.sponsorport.com/

GANDER MOUNTAIN www.gandermountain.com/help-center/donations.shtml

J. CREW www.jcrew.com/footie/contactus.jsp

MACY’S & BLOOMINGDALES www.macysinc.com/community/

LL BEAN www.llbean.com/customerService/aboutLLBean/charitable_giving.html

LANDS END www.landsend.com/newsroom/faq/index.html

SEARS & KMART shc.versaic.com/Login.aspx

Rack Room Shoes rackroomgives.com

Trunk Club https://www.trunkclub.com/contact

TOYS

AMERICAN GIRL http://www.americangirl.com/corp/corporate.php?section=about&id=5

BUILD A BEAR http://www.buildabear.com/shopping/contents/content.jsp?catId=3100023&id=10100035

RESTAURANT

APPLEBEE’S http://www.aggrestaurants.com/neighborhood-involvement/charity-request.asp

BEN & JERRY www.benjerry.com/contact-us/donations/

BENIHANA http://www.benihana.com/donation-policy/

CASEY’S GENERAL STORE www.caseys.com/online_donation_request

CHEESECAKE FACTORY www.thecheesecakefactory.com/charitylanding/charitylanding

CRACKER BARREL www.crackerbarrel.com/about-us/social-responsibility/

MORTON STEAKHOUSE www.landrysinc.com/contactUs/donations.asp

OLIVE GARDEN www.olivegarden.com/about-us/faqs/#Donations

STARBUCKS www.starbucks.com/responsibility/community

TIM HORTON’S www.timhortons.com/ca/en/difference/sponsorships.html

Paradise Bakery & Caféwww.paradisebakery.com/about_paradise_comm.php

PF CHANG’S www.pfchangs.com/aboutus/faq.aspx

PANERA BREAD www.panerabread.com/about/community/
New URL: www.panerabread.com/en-us/community/in-the-community.html

RETAIL – OTHER

Pike Nurseries – Must be within 5 miles of one of their stores
www.pikenursery.com/pages/about-us/donations
Charlotte, NC Greater Atlanta Area

BARNES & NOBLE www.barnesandnobleinc.com/our_company/sponsorship/Sponsorship_main.html

BEST BUY www.bestbuy-communityrelations.com/our_programs.htm

BJ’S CLUBS www.bjs.com/bjs-charitable-foundation.content.about_charitable.A.about_community2

BLACK & DECKER blackanddecker.sponsorwise.com/Login.aspx

BOOKS A MILLIONwww.booksamillioninc.com/public/donation_request_form.pdf

Canvas on Demandwww.greatbigcanvas.com/customer-service/contact-us

HOME DEPOT http://corporate.homedepot.com/community/home-depot-foundation-grants

Minted.com www.minted.com/donations

TOTAL WINE & MORE www.totalwine.com/eng/aboutus/donation-requests.cfm

COSTCO www.costco.com/charitable-giving.html

DOLLAR TREE http://www.dollartree.com/custserv/contactus.jsp

QVC www.qvc.com/ContactUsMail.content.html

JOANN FABRICS www.joanngiving.versaic.com/Login.aspx

RADIO SHACKwww.radioshack.versaic.com/Login.aspx

SPORTS AUTHORITY donations@sportsauthority.com

REI www.rei.com

STAPLES www.staples.com/sbd/cre/marketing/staples_soul/community.html

WALGREENS www.walgreens.com/topic/sr/sr_giving_back_contribution.jsp

PRODUCTS

BENCHMADE KNIVES www.benchmade.com/pr/donations.aspx

GREEN MOUNTAIN COFFEE (KEURIG) www.keuriggreenmountain.com

KAREN FOSTER DESIGN http://www.karenfosterdesign.com/contacts

STAMPIN UPwww.stampinup.com/us/enu/2159_2268.asp

NIKE www.help-en-eu.nike.com/app/answers/detail/a_id/34161/p/3897

Otter Box www.otterbox.com

PORTRAIT INNOVATIONS requests@portraitinnovations.com

PENTAL (PENS) www.pentel.com/corporate-donations-policy

PINK CALYX www.pinkcalyx.com/charitygiftcertificates.aspx

Tiny Prints sponsorship@tinyprints.com

THINKFUN www.thinkfun.com/faq#charity

ATTRACTIONS

DISNEY www.publicaffairs.disneyland.com/donation/

TRIPLE PLAY FAMILY FUN PARK www.3play.com/triple-play

SEA WORLD San Diego www.seaworldparks.com/seaworld-sandiego/community-relations/welcome/

SEA WORLD Orlando seaworldparks.com/en/seaworld-orlando/community-relations/

SIX FLAGS ADVENTURE www.sixflags.com/greatAdventure/community/DonationRequests.aspx

UNIVERSAL STUDIOS ORLANDO www.universalorlando.com/CorporateGiving/Donation-Request.aspx

HOTELS

BEST WESTERN HOTELS www.bestwestern.com/about-us/better-world/

FAIRMONT HOTELS http://www.fairmont.com/corporate-responsibility/

MARRIOTT www.marriott.com/corporate-social-responsibility/charitable-contributions.mi#/section/shelter-food-health

HILTON WORLDWIDE www.hiltonworldwide.versaic.com/login

INTERCONTINENTAL HOTELS www.ihgplc.com/index.asp?pageid=757

STARWOOD HOTELS www.starwoodhotels.com/

WYNDHAM HOTELS www.wyndhamworldwide.com

RENTAL CAR/TRAVEL

BUDGET RENT A CAR www.budget.com

ENTERPRISE CAR RENTAL www.enterpriseholdings.com

CARNIVAL CRUISE www.carnival.com/cms/carnivalfoundation/how_to_apply.aspx

HERTZ www.hertzlivingjourney.com/community

HORNBLOWER CRUISES www.hornblower.com/about/contact-us

ROYAL CARIBBEAN www.royalcaribbean.com/ourCompany/community/charitableGiving.do

SPORTS TEAMS

CHICAGO CUBS www.chicago.cubs.mlb.com/chc/community/in_kind_donations.jsp

CHICAGO BLACKHAWKS www.blackhawks.nhl.com/club/page.htm?id=47025

LA KINGS http://kings.nhl.com/club/page.htm?id=63372

TV/AUTOGRAPH

The Ellen Degeneres Show http://www.ellentv.com/tickets/

Steve Harvey Show Tickets http://www.steveharveytv.com/get-tickets/

Windy City Live Tickets http://windycitylive.com/about/Windy-City-LIVE

WHEEL OF FORTUNE www.wheeloffortune.com/be-a-contestant/request-tickets

PACKED FOOD/BEVERAGE SAMPLES

Nutiva – Superfood Sampler Pack www.nutiva.com/contact/product-donation-requests

ORGANIC VALLEY FOODS www.organicvalley.coop/about-us/donations

Emergen-C www.emergenc.com/spreading-the-good/our-philosophy

ORGANIC VALLEY FOODS www.organicvalley.coop/about-us/donations/

DR PEPPER/SNAPPLE www.drpeppersnapplegroup.com/values/philanthropy/

HERSHEY COMPANY www.thehersheycompany.com/social-responsibility/community.aspx

SOUTH COAST WINERY (CA. ONLY) www.wineresort.com/requesting-charitable-donations

CORPORATION / GRANTS

BANK OF AMERICA www.bankofamerica.com/foundation/index.cfm?template=fd_faqs

BROOKS BROTHERS www.brooksbrotherscorporate.requestitem.com/

FAMILY DOLLAR www.corporate.familydollar.com/pages/givingback.aspx

GENERAL MILLS www.generalmills.com/Responsibility.aspx

HASBRO www.hasbro.com/corporate/community-relations/gifts-of-play.cfm

KIMBERLY CLARK www.kimberly-clark.com/ourcompany/community/kc_foundation.aspx

KOHLS www.kohlscorporation.com/communityrelations/Community01.htm

MAYTAG Appliance Solutions www.appliancesolutionstulsa.com/donation.html

MCCORMICK CORPORATION www.mccormickcorporation.com/Our-Commitment/Donations.aspx

NESTLE PURINA www.nestlepurina.com/CharitableGiving.aspx

NIKON support.nikonusa.com

NORDSTROM shop.nordstrom.com/c/nordstrom-cares-community-giving

OFFICE DEPOT www.community.officedepot.com/local.asp#contrib

OFFICE MAX www.about.officemax.com/html/officemax_contributions_policy.shtml

PANASONIC www.panasonic.com/community/guidlelines-donations.asp

PEPSICO www.pepsico.com/Purpose/Global-Citizenship

RESEARCH IN MOTION/Blackberry www.us.blackberry.com/company/about-us/corporate-responsibility/corporate-philanthropy.html

SafeWay Foundation www.safewayfoundation.org/get-funded/what-we-fund.html

SONY www.sony.com/SCA/corporate-responsibility/giving-guidelines.shtml

SOUTHERN COMPANY www.southerncompany.com

STANLEY www.stanleyblackanddecker.com/company/citizenship

TOYS R US www.toysrusinc.com/charitable-giving/request-donation/

UNION BANK www.unionbank.com

WASTE MANAGEMENT www.wm.com/about/community/charitable-giving.jsp

TIFFANY & CO www.tiffany.com/csr/charitablegiving/default.aspx

COCA COLA www.thecoca-colacompany.com/citizenship/foundation.html

COLLECTIVE BRANDS (Payless) www.paylesscorporate.com/community

WAWA www.wawa.com/wawaweb/charity.aspx

WELLS FARGO www.wellsfargo.com/about/charitable/nc_guidelines



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10 Blogging Ideas for your Nonprofit

10 Blogging Ideas for your Nonprofit (1)

It is often difficult for people who are into nonprofit blogging to generate ideas for their blog posts. Here are a few ideas to get you started:

1. Promote upcoming events – Provide the details of interesting upcoming events, and highlight their interesting aspects like musical performances, high-profile speakers, and raffle giveaways.

2. Answer questions – You can start with Quora- it is a mine of blog post ideas. Here people ask questions, and anybody from the community can answer them. It is a knowledge base, just like Wikipedia, with an added advantage of being interactive! Notice what kind of questions people are asking and answer them through blog posts. This ensures that you are writing something that intrigues people. You can also follow Top 10 Non-Profit Bloggers and get ideas from their topics.

3. Recap a speaking event – Share videos, audios, important takeaways, and transcripts of any events that took place recently. All those who couldn’t attend it will definitely look for it!

4. Press Release – To share a new announcement, posting a press release is the quickest and the easiest solution that you can accomplish through nonprofit blogging.

5. Use the Google Keyword Research Tool – You can find some great topics using the Google Keyword Research Tool. If you search for some word, its shows related keywords that people are searching for.

6. Promote your members – It is a good retention strategy to share the success stories of your members. You may instead simply introduce the new members.

7. Teach ‘how to’ do something – The audience loves “How to” posts. Decide a genre related to your target audience, and write a blog relevant to it.

8. Interviews – The easiest way to generate content for a blog is to publish interview transcripts. You won’t have to make much effort in it, just add a few starting and concluding lines. You may interview your staff members, partners, volunteers, donors or anybody who might have something important to discuss.

9. Tell about your fundraising or advocacy goals – Let your readers know how much money your organization hopes to raise, and what the plans are after you have the money.

10. Run a contest – You want more & more people to be active with your blog? Offer a prize! Mention it on your blog that the readers stand a chance to enter into a draw, by doing some particular activity on your blog.

Do not consider blogging a heavy task that you need to accomplish for your nonprofit; simply follow these tips and source relevant content for your nonprofit blog.

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GestureTV: TOMS Shoes

social good

Featured Charity: TOMS Shoes

Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One®, a business model that helps a person in need with every product purchased.

A simple idea has grown into a global movement: TOMS Shoes has provided over 35 million pairs of shoes to children since 2006, TOMS Eyewear has restored sight to over 275,000 since 2011 and TOMS Roasting Company has helped provide over 67,000 weeks of safe water since launching in 2014. In 2015, TOMS Bag Collection was founded with the mission to help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby.

TOMS humble beginnings happened unintentionally. While traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations. Blake’s vision soon turned into the simple business idea that provided the powerful foundation for TOMS.

Over the course of its first five years, TOMS was successful enough in providing shoes for children in need. But Blake, having recognized other vital needs during his travels around the world, realized that One for One® could be applied to more than shoes. He developed the idea for TOMS Eyewear in which for every pair of eyewear purchased, TOMS would help give sight to a person in need. One for One®. In the fall of 2011, Blake released his first book, Start Something That Matters, offering his own amazing story of inspiration, and the power of incorporating giving in business. He references other companies and individuals who have been motivated and inspired to integrate philanthropy into their profession as well as their personal lives. The book became a New York Times best-seller. More importantly, it is Blake’s hope that Start Something That Matters inspires others to turn their passion and dreams into a reality.

From shoes to eyewear and now a book, Blake’s unique approach to business has awarded him with numerous accolades. In 2009, Blake and TOMS received the Secretary of State’s 2009 Award of Corporate Excellence (ACE). At the Clinton Global Initiative University plenary session, former President Clinton introduced Blake to the audience as “one of the most interesting entrepreneurs (I’ve) ever met.” People Magazine featured Blake in its “Heroes Among Us” section, and TOMS Shoes was featured in the Bill Gates Time Magazine article “How to Fix Capitalism.” In 2011, Blake was named on Fortune Magazine’s “40 Under 40” list, recognizing him as one of the top young businessmen in the world.

Before TOMS, Blake, a native of Texas who always had an entrepreneurial spirit, started five businesses. His first was a successful campus laundry service, which he later sold. Between business ventures, Blake competed in the CBS primetime series, The Amazing Race. With his sister, Paige, Blake traveled the world and came within minutes of winning the $1 million dollar grand prize. Blake is an avid reader and traveler. He is passionate about inspiring young people to help make tomorrow better, encouraging them to include giving in everything they do. His hope is to see a future full of social-minded businesses and consumers.

With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. www.TOMS.com

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Upcoming Marketing Conferences that Nonprofit Professionals Should Attend in 2015

January

Alliance Management Institute Conference (Jan 4 – 7, Salt Lake City, UT)

Nonprofit Governance Symposium (Jan 8 – 10, San Diego, CA)

NYSSCPA Annual Nonprofit Conference (Jan 15, New York, NY)

Social Good Tech Week (Jan 27 – Feb 1, San Francisco, CA)

Nonprofit Resource Center Annual Conference (Jan 28)

February

Email Evolution Conference (Feb 2 – 4, Miami, FL)

Social Media Strategies Summit (Feb 10 – 12, Las Vegas, NV)

IMPACT Conference (Feb 19 – 22, Los Angeles, CA)

frank (Feb 25 – 27, Gainesville, FL)

Social Capital (Feb 25 – 26, Alexandria, VA)

Monumental Fundraising Conference (Feb 26 – 27, Washington, DC)

March

Analytics with Purpose: Insights, Inspiration, & Action (Mar 1 – 3, San Diego, CA)

NTEN Nonprofit Technology Conference (Mar 4 – 6, Austin, TX)

Forum on Nonprofit Effectiveness (Mar 6, Tucson, AZ)

SXSW (Mar 13 – 22, Austin, TX)

Washington Nonprofit Legal & Tax Conference (Mar 18 – 20, Washington, DC)

NCRC Annual Conference (Mar 25 – 28, Washington, DC)

All Sports United Charlotte NC Sports Philanthropy Workshop (March 26, Charlotte, NC )

AFP International Fundraising Conference (Mar 29 – 31, Baltimore, MD)

April

Nonprofit Capacity Conference (Apr 2, Crystal City, VA)

Personal Democracy Forum (Apr 16 – 17, Warsaw, Poland)

World Social Marketing Conference (Apr 19 – 21, Sydney, Australia)

Conference on Diverse Philanthropy and Leadership (Apr 23 – 25, Atlanta, GA)

YTH Live (Apr 26 – 28, San Francisco, CA)

DIGIMARCON CRUISE (Apr 26 – May 3, Orlando, FL)

May

DIGIMARCON EAST (May 13 – 14, Washington, DC)

Women’s Philanthropy Program (May 18 – 19, Indianapolis, IN)

DIGIMARCON WEST (May 27 – 28, Los Angeles, CA)

June

CASE Annual Conference for Donor Relations Professionals (June 3 – 5, Providence, RI)

AMA Marketing and Public Policy Conference (June 4 – 6, Washington, DC)

2015 Fundraising Day in New York (Jun 12, New York, NY)

AICPA Not-for-Profit Industry Conference (June 15 – 17, National Harbor, MD)

16th Annual Symposium for Nonprofit Professionals and Volunteers (June 22, Chicago, IL)

July

Bridge to Integrated Marketing & Fundraising Conference (July 7 – 9, National Harbor, MD)

AMA Nonprofit Marketing Conference (July 13 – 15, Washington, DC)

August

DMA New York Nonprofit Conference – details TBA (Aug 4 – 5, New York, NY)

All Sports United Sports Philanthropy New York City Workshop (Aug 5, New York, NY)

Summer Marketing Educators’ Conference (Aug 14 – 16, Chicago, IL)

September

2015 Nonprofit Management Institute – details TBA (Sept 9 – 10, Stanford, CA)

Leading Change Summit (Sept 13 – 15, Washington, DC)

October

Opportunity Collaboration Conference (Oct 11 – 16, Ixtapa, Mexico)

Independent Sector National Conference (Oct 27 – 29, Miami, FL)

TechNow Conference – details TBA (Oct 29, Cranberry, PA)

November

Boardsource Leadership Forum – details TBA (Nov 9 – 10, New Orleans, LA)

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