Fundraising Tips

We’ve run over 2000 silent auction events. Let us share what we’ve learned with you!

What is Giving Tuesday?

silent auction

We have a variety of holidays for giving thanks, for celebrating love, and for getting deals on purchases. Tuesday, December 2, 2014 is a day of charity. People from various charities, families, businessmen and women, aunts and uncles, sons and daughters will gather together to celebrate the act of generosity and giving.

Giving Tuesday was started as a response to the commercialization during the Thanksgiving holiday season. The season is supposed to be based around giving thanks and spending time with the ones you love, but has evolved into a consumer driven shopping spree. Giving Tuesday hopes to balance some of that out. Take the time to find something you, your family, or your organization can give that will make a person or group of people feel loved.

Don’t Keep it To Yourself

Once you decide how you would like to give, share it with everybody. Let everyone know how much you are giving and spread the word about how great it makes you feel. Share it on social media, with your friends, your family, and your coworkers. The only way we can spread and grow this holiday is to let people know it exists!

How to get Involved

It’s quite simple, really. Just give! Help another person out and spread the word. It can be something as small as giving your employee that extra hour at the end of the day to head home, to being a part of a registered charity, for-profit business, school, or religious or community group that is dedicated to giving to the masses! No matter how big or small your gift of giving may be as long as you are sharing it with the world that is all that matters.

Be an Ambassador

Individuals invested in the idea of Giving Tuesday can participate as social media ambassadors! You can help us all build the movement and spread the word. Collaborate with like-minded peers, gain access to exciting new content, share your vested ideas, and best of all share all these messages within your very own networks!

Show Your Support

Want to show your support for Giving Tuesday, but are restricted on time? Simply take a photo upload it on Facebook, Twitter, or Instagram and give it both #unselfie and #GivingTuesday #AlwaysBeCharitable. Help spread the word of a holiday that is truly about others in a time where it is most needed. Help drive out the consumerism that has taken over this time of year and replace it with giving to others and loving others like the holidays where originally meant to be interpreted.

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5 Ways to Have a Successful Silent Auction

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5 Ways to Have a Successful Silent Auction
#TipTuesday

Silent auctions are one of the most popular ways to raise money for non-profit groups and engage prospective donors at fundraising events. I want to share with you five tips that may help you run a successful silent auction.

1. Think carefully about where and how your silent auctions will be displayed.
Choose a prominent location to display your auction items to maximize exposure. It is very important that a silent auction is not silent! Utilize the creative skills of your team to highlight and display your items in various ways such as unique lighting, decorations and differ heights of the items. Not only do you need enough space but you’ll also need to ensure that the flow in and around the items is adequate to make sure all can see them.

2. Match the silent auction items to your attendees.
You as event and development staff know your attendees, supporters best. Ask yourself a few questions: What are the particular services and items that they need? How much money they are willing to spend? Is this a younger or older demographic, golf outing, cocktail party or gala? Answering these questions will guide you in identifying the items to include as well as how to develop and craft the ‘ask’ for donations.

3. Create a time limit.
It is proven that in order to create a sense of urgency, run your silent auction for a limited time. Prior to the event, we suggest opening your auction two weeks ahead of time. This enables your community time to become familiar with the items and bidding process. It’s great to begin your event with donations and bids already in the hopper. During the event, you can create a sense of urgency by utilizing messaging and count down timers.

4. Utilize consignment items or travel
While the use of consignment may not be ideal for every situation or event, consignment items may prove to add unique merchandise or travel packages that may not be accessible to your donor community. Great consignment items include sports memorabilia, music and celebrity items as well as unique travel packages to award shows such as the Emmy’s or Country Music Awards, national sporting events such as the World Series or Masters Golf or even unique travel experiences that may appeal to your attendees.

5. Utilize Mobile Bidding.
Not only is mobile bidding an easy and convenient way for guests to participate in a silent auction, it takes a great deal of work off of you and your event staff. Guests are not tied to the auction table all night to complete bid sheets, bidding can be done all night and by those not in attendance. History shows us that, on average, donations increase 30% when moving from paper to mobile while the sheer volume of bids increases even more dramatically. For your development and event staff, by using mobile bidding, registration through check-out becomes a seamless process, enabling you to focus on cultivating relationships with your attendees and benefactors.

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2014 Corporate Donation List

At Gesture, we value the work you do, and are ready and excited to work with our charity partners to raise $1 billion dollars in the next five years. In our efforts to help you raise more, we’ve compiled our 2017 Corporate Donation Guide. Get access today!

In 2014, we released our first version of the guide. You can check it out here.

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Gesture: Easy Mobile Bidding Check-in, Donations & Checkout

REGISTRATION:
We are so excited to invite you to participate in our mobile bidding auction, hosted by Gesture!

In order to get started, you will need to register with Gesture. You will be asked to provide your name and cell phone number, and you may have the option to pre-swipe a credit card in order to expedite checkout.

Once you have registered, you will receive a welcome text message, which includes your PERSONAL bidding link. Be sure NOT to share this link with anyone else, as it is directly tied to your account!

BIDDING:
Once you’ve registered, you will be able to browse, buy, and bid on items! To do so, select the blue link in your welcome text message. This will direct you to the ITEMS page of our auction site.

You can view items by category, or search for items directly. Categories appear by row. Simply select SEE MORE to view all items within each category. Select any item of interest to view the item’s full description, as well as the current bid and/or price. The system will auto-populate a bid amount based on the designated increment for all auction items. Select BID to place a bid at this amount, or enter an alternate amount and then select BID.

If your bid is accepted, a box will appear congratulating you as the leading bidder. If your bid is not accepted, a box will appear stating the minimum amount required in order to place the leading bid.

You also have the option to place an auto bid. An auto bid enables the system to automatically bid up to a designated amount for you! The system will bid incrementally up to this amount, so long as someone bids against you. If no one bids against your auto bid, the current price will remain. To place an auto bid, select AUTO and enter the max amount you wish to bid, then select BID.

If you are outbid at any time on an auction item, you will receive a text message notification. A banner will also appear across each item you bid on, to indicate your status (either winning or losing).

DONATIONS
If you wish to make a donation, simply select the DONATION tab at the top of your
screen. Select the “Click Here to Donate” button, enter the amount you wish to
donate, and select DONATE.

CHECKOUT
If Gesture is facilitating checkout, you will have the option to pay for all of your
purchases directly through your phone! Once the silent auction has ended, you will
receive a text message with payment instructions. Click the personal bidding link in
this message, which will direct you to your PAY page. Review your cart to ensure all items are accounted for. If your receipt is correct, select PAY. If you pre-swiped a credit card, you will be able to select that card as your form of payment. Otherwise, you can enter a new credit card.

Once you have processed your payment, a PAID stamp will appear on your receipt. Show this stamp in order to pick up your items. If any changes need to be made to your receipt, please notify a Gesture team member BEFORE processing your payment, so they can make the necessary
corrections.

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Silent Auction Goes Mobile

silent auction
Many charity organizations are moving away from the old “pen and paper” auctions to a more modern, auction friendly, mobile version. Lots of time is wasted in the traditional silent auctions as people sign in and begin by trying to find their friends or getting caught up at a dinner table eating before placing bids. With a mobile bidding system guests can begin auctioning for items immediately after signing into the auction. With the entire auction being held basically online and almost literally in the guest’s hands at all times, they can continue to socialize, eat, or drink while still placing constant bids on the items they want.

Almost everything is going mobile or online these days and the silent auction is one that definitely gains from this advancement in technology. With guests being able to keep real time updates on their bids it allows for a more aggressive and reactive bidding system. Where a regular dinner and auction would have guests trapped at a table for 30 minutes or more a mobile auction would keep the bids continuing even while they eat. Playing with your cell phone may be rude during a normal dinner but not when the guests are bidding for items for charity!

Since everything is being ran online a live leaderboard can be used to remind guests that they are at an auction and keep them bidding while also showing them what other donors are present at their auction. Notifications for being out bid or for when the live auctions starts can be sent to a phone via text or email right after the guest signs in. All they have to do is give their cell phone number or email at the beginning. The messages can be sent out to everyone or just one person helps to keep the donors in the loop about their bids and when to pick up their items if they win.

Mobile bidding helps both the guests and the staff have an easier time while the charity auction takes place. Along with being an environmentally friendly version of a traditional auction it also has added benefits for the charity. Not all charities sell their items or meet their goals with just one auction but now that it’s being done online and mobile the auction can continue for the items that weren’t sold online. This helps charities reach their goal or beat their goal even after the silent auction is over.

In a world that is going digital, or mobile, this is just one more stop on the way to an easier and better way to do things. Silent auctions for charity can do nothing but gain with this new way of bidding and opens up more opportunities for helping raise more money for charity.

Media Contact
Company Name: Gesture
Contact Person: Monika Rydzewski
Email: Monika.Rydz@gesture.com
Phone: (847) 409-7189
Country: United States
Website: www.Gesture.com

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How to Keep Your Major Donors Happy #TipTuesday

Three tips to keep your donors happy and coming back to your event year after year.

1. Make registration a smooth and simple process. Don’t try to capture too much information, as it slows down your registration, and leads to frustrated guests. We recommend only asking for the necessary information to get them in the door and engaged in your fundraising. If this is the first time a guest has been introduced to your organization, you want them to come away impressed by your simple and easy check in process. This is your last chance to make a first impression. Make it count!

2. Limit your program to under an hour. In my experience at fundraising events, I have noticed that after an hour of program, you will begin to lose the focus of your donors. Once you lose that focus, it is next to impossible to get them re-engaged in your fundraising. Your program should be long enough to recognize the best supporters (1 or 2), tell your story (what are you using their money to accomplish), and give the audience gratitude for supporting your organization.

3. Make your last impression leave them wanting to come back next year and bring their friends. Your check out should be smooth and easy. Make sure your major checkout rush is no longer than 15 -20 minutes. Those who are working the checkout area should always be smiling and always, always, always say thank you for your support!

Hopefully these tips will help you at your next event. For more fundraising event tips, check out our abc blog.

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3 Apps Every Charity Event Should Use #TipTuesday

I’m John Polacek and I’m lead web developer at Gesture. That means I get to use my knowledge of technology to help charities, and so in the spirit of that, I have picked 3 apps can come in handy when you are planning your next charity event.

The first of these is Trello.

Trello is great for when you have a list of stuff that needs to get done.

You can share lists with different groups, adjust priorities of tasks and basically just keep track of everything.

You can use it on your laptop, your tablet or your phone, and everything just syncs up.

And it is free. Go to Trello.com or search for trello in your app store.

Next up is Unroll.me

A big blocker for getting things done is email. Unroll.me is an app that works with your email to keep your inbox clean. You will easily be able to get rid of all your junk mail, and organize the emails you want to keep. Just go to Unroll.me on your browser and follow the instructions there.

Google Docs

Lots of people already use Google Docs, but what people sometimes miss are the excellent built-in collaboration features. Beyond providing a place to store your document in the cloud, Google makes it super easy to simultaneously edit your docs with other people whether you are huddled in a room together or spread out all over the world. Find out more by searching on Google for google docs tutorials.

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Top 5 Silent Auction Items

Hi, welcome to this week’s Tuesday Tip!

Today I’m going to share five of the best selling silent auction items to help you increase revenue at your next silent auction event.

Number 1 – Autographed memorabilia. We see both sports and music memorabilia getting high bids.

Number 2 – Fine dining restaurant experiences and certificates

Number 3 – Weekend hotel packages. Who doesn’t like a weekend away.

Number 4 – Unique event experiences such as premier sports tickets, once in a lifetime events, or any experience that is out of the ordinary. VIP experiences that can include private tours, concert tickets and backstage passes are popular.

Number 5 – Celebrity experiences. If you have a connection with a TV or movie celebrity, a popular entertainer, local radio personality, a government official or local popular sports figure, see what type of package you can put together with them!

Hopefully these top 5 auction items will help you at your next fundraising event. Check out our Gesture blog for more fundraising event tips.

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How to Start a 501c3 Nonprofit Organization

start 501c3How to Start a 501c3 Nonprofit Organization

1) Determine what type of nonprofit organization you want to create. Choose an issue that is important to you or something that is a matter of public interest. Such issues may include arts, charities, education, politics, religion, research or some other non-commercial endeavor.

2) Choose a name for your organization. Although each state has its own set of regulations, you can expect 3 general rules to apply: The name cannot be the same as the name of any other corporation on file with the state’s corporations division. About half of all states require the name to end with a corporate designator, such as Corporation (Corp.), Incorporated (Inc.) or Limited (Ltd.).Your name cannot contain certain designations reserved for the state, such as United States, Reserve, Federal, National, Cooperative or Bank.

3) Apply for the name that you’ve chosen. Take the following steps:

Visit your state’s filing office website or call your state’s corporations division. Ask to see if the name is available or if it is already taken.
If the name is available, then you can usually pay a small fee that will reserve the name for you until you’ve filed your Articles of Incorporation. If the name is taken, then create another name.

4) Formulate your mission statement. As a nonprofit organization, you exist to accomplish your mission based upon your purpose, services and values.

The mission statement is a concise expression that covers in one or two sentences the name of the organization, what it does, for whom it performs services and where it dispenses service. It should also portray how your organization is distinct from others like it.

Make your mission statement compelling. It will be used in all published materials, funding requests and public relations handouts. Use some of these mission statements as examples:

“The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.”

The National Mental Health Association is dedicated to promoting mental health, preventing mental disorders and achieving victory over mental illnesses through advocacy, education, research and service.”

“The mission of Texas Mental Health Consumers is to organize, encourage, and educate mental health consumers in Texas. TMHC supports and promotes the mental health recovery process through peer directed and operated services, advocacy, economic development, and participation in public mental health policy design.”

5) Hire an attorney. Your attorney will help you with your Articles of Incorporation and the bylaws.
Hire someone with 501(c)(3) experience to help you file your state and federal exemption forms. You’ll save both time and money in the long run.
Most paralegals and attorneys have little experience with nonprofits. You can usually check out these services via the state bar association, references from fellow nonprofit owners or the Better Business Bureau.

6) File Articles of Incorporation. Articles of Incorporation are official statements that you are creating an organization, and they are filed with a state’s corporations office.
Articles of Incorporation protect both board and staff from legal liabilities incurred by the organization, making the corporation the holder of debts and liabilities instead of placing responsibility with the individuals and officers who work for the organization.
The specific requirements governing how to incorporate are determined by each state. You can obtain the information you need to proceed with this step from your state Attorney General’s office or your Secretary of State’s office.
These official documents may have different names in different states. For example, you may see names like “corporate charter,” “trust instrument” or “articles of association.”
Before you spend any money, consider consulting with an attorney who is experienced in the area of nonprofit law. This step will help you to avoid many major mistakes that people make when they try to incorporate without legal representation.

7) Apply for a federal employer identification number. Regardless of whether or not you have employees, nonprofits are required to obtain a federal Employer Identification Number (EIN), which is also referred to as the federal ID number.
This number is used to identify the organization when tax documents are filed and is used not unlike an individual’s Social Security number.
If you received your number prior to incorporation, you will need to apply for a new number under the corporate name. Ask for Form SS-4 when applying for your EIN.

8) Hire a certified public accountant (CPA). Consider the following factors:
Look for an accountant who has experience with organizations like yours. Someone who’s never worked with a 501c3 may not have the experience to handle the nuances of the process.
Make sure that you feel comfortable with the person. The person should reliable, should listen to your concerns and should respond to requests as soon as possible.
Choose a firm that matches the size of your nonprofit. If you’re a small 501c3, then choose a CPA who works alone or a small firm. For large nonprofits, choose a large firm with a good reputation.
Take time to make your choice. Look for referrals and references and interview different candidates so that you make the best choice from a pool of available accountants.

9) Apply for recognition of tax-exempt public charity status. You’ll need to fill out either Form 1023 or 1024, which is an application. Publication 557 will provide detailed instructions for filling out either form and will let you know which one, 1023 or 1024, your organization needs to file.[2] Submit financial statements for the current year as well as budgets for the next 2 years in Part XI of Form 1023.
If an attorney is representing you, fill out Form 2848 to designate power of attorney.
Either can be obtained from your local IRS office or the IRS website. The filing fee will depend upon the size of your organization’s budget. This application is an important legal document, so seek the assistance of an experienced attorney or certified public accountant (CPA) when preparing it.

Send your forms to 1 of the the following addresses:
For applications sent by regular mail:
Internal Revenue Service
P.O. Box 12192
Covington, KY 41012-0192

For applications shipped by express mail or delivery service:
Internal Revenue Service
201 W. Rivercenter Blvd.
Attn: Extracting Stop 312
Covington, KY 41011[3]

10) File for state and local tax exemption. In accordance with state, county and municipal law, you may apply for exemption from income, sales and property taxes. Contact your state Department of Revenue, your county or municipal Department of Revenue, local Departments of Revenue and your county or municipal clerk’s offices for information on how to apply for exemption in your state or municipality.

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Gesture: Gesture Easy Mobile Bidding Check-in / Bidding / Checkout


At Gesture, our mobile bidding software makes it easier than ever for charities to raise money with silent auctions.

When you arrive at the event, a Gesture Pro will pre-swipe your credit card to expedite check out. We’ll ask you for your cell phone number. From there, you’ll receive a text message to your cell phone with a link to take you to your personal bidding page. Once you register with a Gesture Pro, you’ll receive a text message to your cell phone. Click on the blue link, which will take you to your personal bidding page. From here, you can scroll through all the items that are available. When you’re ready to bid, click on the item. You can view a better description of the item here and place your bid. It’s already populated with the next highest bid amount. If you want to make a donation on your cell phone, you’ll click the donate tab. From here you can click the green $ and enter a donation amount. When you’re ready to check out at the end of the night, you’ll click the “My Activity” button and you’ll simply click this button to pay via credit card.

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Mobile Bidding is Easy as Gesture

At Gesture, we’ve run more mobile bidding events than anyone else. When guests bid on their own phones, the result is a giving experience that is fun and contagious, and brings in more revenue for our charity partners.

How to use our Gesture Mobile Bidding Platform

A Fun Way To Raise More
Worried about guests who aren’t tech savvy or that mobile bidding is too expensive? Read what these charities say about our affordable service that guests love (even technophobes and seniors). We frequently work huge galas and big golf events, but we also help schools, museums, hospitals and churches.

We have charity event experts all over the country ready to answer questions and demonstrate our mobile bidding technology and services. Go to our contact page or call us at 888.748.2323.

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is more than just a motto.

People want to act on what’s important to them, to contribute to the success of something that matters. But often the business of charity interferes with the experience of giving. Since 2011, we’ve partnered with organizations to capture each helping hand, each friendly smile, and each round of applause by turning inspiration into action.

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