As much as sports franchises market their players to appeal to fans, there’s much more to them than simply trying to drive ticket sales or TV ratings. Teams represent the very heartbeat of their respective city. Fans attach themselves to them insofar as looking for hope and inspiration.
The glamorization of sports notwithstanding, this same aforementioned hope and inspiration transcends communities. Sports teams, in turn, invariably have a civic duty to give back. This responsibility shouldn’t be taken lightly or overlooked. In fact, the same degree of innovation and technological change needed across the organization should be equally focused on endeavors to those in need.
Gesture, a Chicago-based startup, has spearheaded the efforts between charities and sports teams through their mobile platform. At its core, it’s a smartphone, mobile web-based application that powers bidding with just a click of a browser link. Users then get notified when items they’ve claimed have been outbid via a text message. A technology as simple and accessible as this has enabled franchises to grow their charitable impact along with adding an auction element to in-game fundraising events.
“Our mission is to bring as much money back to the charity as possible,” Jim Alvarez, Gesture’s Founder and Chief Executive Officer, tells SportTechie.
Read the full article on SportTechie