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“Some 12,000 charity goers will be sharing its technology platform and team of auction professionals simultaneously in states across the country on one night in March as the season for galas begins.
The mobile bidding platform sends competitive texts when fans are outbid on their favorite items that are sold to support their charity of choice – whether they can attend or not.
The Oak Brook, IL-based game changer has helped 700 charities raise $60 million since 2011. The company will host events in 120 major North American cities this year. More than revenues, the technology guarantees a convenient, simple and fun way to bring charities’ donors into the digital age using their own phones. Many say that the combination of the technology with a dedicated team sets Gesture apart.
The company revolutionized mobile bidding when it started three years ago as the first technology to allow patrons to bid with their own smartphones. It also was the first to offer a flat-fee business model so charity leaders could put the most of every dollar raised back into their operating budgets to serve community needs.
Listen to national charity leaders, including the American Heart Association, Ronald McDonald House Charities and Boys & Girls Clubs leaders, share their perspectives on doubling auction revenue or making $100,000 more in one night by using the platform and the service.
This month Gesture became the first mobile bidding company to offer in-game professional sports auctions so fans could contribute while rooting for their team. 2013 Stanley Cup winner the Chicago Blackhawks’ Foundation intends to raise up to a quarter of a million dollars annually as fans sip cold ones and donate directly from their seats. Gesture also gave U.S. sports fans the opportunity to bid on Chicago Bears’ Brandon Marshall’s green cleats in honor of Mental Illness Awareness Week last fall.
Whether silent, in-game or online, Gesture keeps all types of auctions in an “always-on” mode. As soon as a patron’s smart phone is registered to the charity’s event, the bidding begins – even if the gala is weeks away or physically the fan cannot be present.
The company has placed as high as 350 people weekly across the country on its payroll to help staff events at a time when 44% of young college graduates are under- or unemployed according to the Federal Reserve Bank of New York. It scored $3.5M in annual revenues this year and secured more than 1,000 events on its books for 2014, a far stretch from the 100 that the team managed during its first year.
Let us show you the mobile bidding technology live at an event or feel free to take a test drive by going to demo.myab.co.”
Read full article on The May Report