Any successful nonprofit can tell you that to retain its donors and recruit new members, they need to pay attention to new marketing trends. Today, studies show that 86% of nonprofits use social media to market their organization, 27% use mobile content, and 20% use mobile apps.
Nonprofit organizations should expect to see mobile-related numbers increase in the coming years as marketing in general shifts towards mobile. The goal of any nonprofit is to be able to serve its public and fulfill its mission. In order to do that, they need to run successful fundraising campaigns utilizing various tools and platforms.
Here are six tools that help nonprofits meet their fundraising goals:
1. Social Media
Social media isn’t just for selfies. If your nonprofit doesn’t have a Facebook page or Twitter account, you should get on it. In fact, Instagram is also growing in popularity and nonprofits are taking advantage of the impact of visual images to mobilize people to donate. Here are some tips on how to maximize your fundraising on each:
- Facebook. It’s easy. Facebook added a “Donate Now” button that all nonprofits can add as a call-to-action button on their page. It promises a one-stop, secure donation platform.
- Twitter. Make sure you create a hashtag for your donation drive and/or nonprofit. Encourage those who donate to share the hashtag. That way you can spread the word further and also track shares and tweets about your nonprofit.
- Instagram. Use this platform to post photos that create an impact. Demonstrate the needs of the community that the donations will serve. Show photos of donations in action, so your supporters can see the results of their contributions.
Email is a popular communication channel that can’t be ignored for fundraising efforts. People are often more open to leaving their email address in the Contact Info field than to sharing their mobile number with organizations.
Keep in mind that your donors can open emails on mobile, so keep your subject lines short and sweet, and include big and clear call-to-action buttons.
3. Event Management Software
An often overlooked strategy when it comes to fundraising, but easy-to-use and effective, event management software can make a difference with ticket sales and overall donor experience. Making it easy for donors to buy a ticket and access information about the event means higher conversions. You can check out Gesture’s Guest Management platform which helps you keep track of ticket sales, donations, and other fundraising efforts in real-time.
4. Mobile Optimization and Bidding
As the world moves more and more towards mobile domination, it’s come to the point where nobody can afford to ignore mobile optimization anymore. People are trained for rapid responses and streamlined mobile experiences.
If your nonprofit’s mobile site doesn’t load fast enough or make it easy to donate through mobile, you’re losing out to other nonprofits who are mobile ready.
Mobile users behave differently than desktop users, so your mobile site has to reflect that. Make the following adjustments to your mobile site:
- Less images for faster loading time.
- Shorter text that fits easily on a smaller screen.
- Accordion menus to economize space on the screen.
- Shortened sign-up forms that make it easier to fill out on a mobile device.
- Prominent call-to-action button (like “Donate Today”).
If your organization offers mobile bidding, you will be able to quickly capture donations and bids for auctions from donors’ phones. Partner with an organization that offers mobile bidding and fundraising technology, like Gesture, in order to manage the implementation and processing of mobile bids and donations.
Texting works well as a donation platform in a world that is increasingly mobile dependent. In fact, since last year there was a 205% increase in mobile donations. People are more likely to respond to a text than they are to an email or annual report.
Text-to-give has had some incredible results, the most famous campaign being the Red Cross’s earthquake relief drive for Haiti that raised $32 million via text donations. You can try Gesture to enable your attendees to donate directly from their mobile devices.
Also, text messaging is a great way to grow the number of attendees at your fundraising events, and this leads to the increase of your donation income. For example, by using TextMagic SMS software, SAWA-Australia sent event alerts to their supporters and increased ticket sales that way, while People In Need were able to stay in contact with their volunteers.
6. Social Website Partnerships
Welzoo is a website that’s dedicated to nonprofits; users just need to make it a start page in their browser. Visitors can pick their favorite nonprofit or submit their own nonprofit as their preferred organization.
Each time you go online with Welzoo, they make a donation to your nonprofit (maximum donation of 6 cents/day per person). By having organization members, staff, and supporters use this site, your donations can start to add up.
Every nonprofit wants to meet their fundraising goals to improve the conditions of the people or environment they serve. With effective marketing tools, fundraising events are more successful, helping to build the resources and reputation of your organization. Use these tools to inspire both new and old donors to give.
Tracy Blanchard is a seasoned writer and blogger. She covers various topics from nonprofit marketing to productivity hacks to customer loyalty building. You can reach her on LinkedIn.