Chicago, Ill. – January 24, 2014 –Mobile bidding technology leader, Gesture, today announced two appointments: Steve Greanias, formerly vice president of program development for GoHealth, as vice president of operations; and content marketing expert Monika Rydzewski as marketing communications manager.
“Gesture serves more than 700 charity partners in more than 120 North American cities. We have helped these great organizations raise $60 million during the three years since launching. By adding Steve’s and Monika’s expertise to our team, we plan to continue revolutionizing the mobile bidding experience,” noted Jim Alvarez, Gesture president and co-founder.
Gesture is the first mobile bidding technology company to allow patrons to bid with their smartphones. It also is first to offer a flat-fee business model so that charity leaders could put the most of every dollar raised into operating budgets to serve community needs.
Steve Greanias, now vice president of operations for Gesture, is a customer operations executive responsible for post-sale client interactions, including implementation, support and retention. GoHealth Insurance grew from 70 employees to more than 1,000 when he worked there from 1997-2013. While on the executive team, the company experienced 400% growth and transformed itself from servicing health insurance agents and agencies’ technology and marketing needs to being a full service distribution partner to the health insurance industry. Prior to GoHealth, Greanias was with Wilson Dow Group, a corporate communication strategies & event productions company where he was director of finance and human resources. Greanias graduated from Indiana University in May 2000 with a degree in finance.
As marketing communications manager, Monika Rydz is the founder of Connect.Inspire.Grow, a networking organization of influential individuals who connect, get inspired and help one another grow. She is also the co-founder of a mobile app called “Show and Tell” that allows people to brand their photos and videos from the palm of their hand. The Chicago Tribune referred to her as an “all-around video marketing expert” and ChicagoNow featured her as one of the top 12 people to watch in the Windy City. Rydzewski’s 10-year experience includes social media growth, strategic development and delivery of video marketing campaigns and communications strategies; corporate sales and partner relationships and event planning-organizing-sponsorships for LA Tan Corporate and Trading Advantage. Rydzewski co-hosted for the FOX Chicago “Upscale TV” and hosts her online show called “Connect.Inspire.GrowTV” that features inspiring people. Her clients are regular contributors for CNBC, FOX Business News and Bloomberg Television. She attended Columbia College.
Based in Chicago, Gesture was founded in 2011 to help non-profits improve fundraising efforts by harnessing the power of technology. The company’s technology platform is responsible for helping to raise over $60 million at hundreds of events annually for organizations such as Ronald McDonald House, American Red Cross, Make a Wish, American Heart Association, Boys & Girls Clubs, universities such as Notre Dame, Purdue and DePaul, and Chicago-area hospitals including Rush Hospital, Children’s Hospital and Wheaton Franciscan.