Jim Alvarez of Gesture on Tasty TradeJim Alvarez of Gesture, a mobile based auction application that allows for quick and efficient bidding, joins the show to discuss his work as an entrepreneur. Starting out as a trader, he went on to own and operate some Sprint stores, tanning salons, and a haunted house, before noting an inefficiency in how charity auctions were facilitated. Gesture has achieved proven success in optimizing the bidding process and improving user experience, and is used across the country to help charities build upon their fundraising efforts. Watch The Video on Tasty Trade