Ronald McDonald House Charities (RMHC) offer many different services to help families with sick children receive the medical care they need. These services include:
- Ronald McDonald Houses which are home environments where the families can stay while their children are in the hospital
- Ronald McDonald Family Rooms which are areas in the hospital where families can rest
- Ronald McDonald Care Mobiles which provide “access to health care where children need it most”
In order to fund these programs, RMHC chapters nationwide plan and execute unique and inspiring fundraising events. Gesture is lucky enough to work with 11 RMHC chapters and we’ve collected some unique ideas from our RMHC partners to help inspire other chapters.
Chapter: RMHC Global
Unique Fundraising Initiative: Big Mac Sauce Auction
Why it worked: Capitalizing on the popularity of Big Mac Sauce, RMHC Global auctioned a limited edition bottle of McDonald’s Big Mac Special Sauce, labeled “Bottle 10,001 of 10,000.” The rare nature of this item made it even more popular and it sold for nearly $800!
Chapter: RMHC of Eastern New England
Unique Fundraising Initiative: Night at Fenway
Why it worked: They hosted the event at Fenway and offered Red Sox-related items in their auction including several different ticket packages. By tying auction items to their venue, RMHC of Eastern New England was able to maximize auction revenue.
Chapter: RMHC of Chicagoland and Northwest Indiana (CNI)
Unique Fundraising Initiative: Mission: Possible
Why it worked: RMHC CNI hosted a “secret agent” themed event and created a unique raffle to match the theme. They played a “Deal or No Deal” themed game with raffle ticket purchasers winning prizes hidden in briefcases.
Chapter: RMHC of the Miami Valley
Unique Fundraising Initiative: Big Red Shoes “Buy it now” Item
Why it worked: Per the item description, wearing red shoes has become a symbol for supporting Ronald McDonald House Charities everywhere. This item offered donors the opportunity to purchase a pair of their own red shoes for a “Buy it now” price of $1,000.
Incorporating fun themes into your fundraising initiatives and creating unique auction items can inspire donors to give more to your nonprofit organization! Using mobile fundraising technology for these initiatives make them even easier to execute and mean that more donors can be involved.